DS Outlays Funding

Logo Design & Marketing Material

Debt Smart

Design a logo for Debt Smart – Apply logo and design to a wide range of branding materials and assignments.


Logo Design


Debt Smart

Delivery Date:


DS Outlays Funding RGB colour-01

The client had developed a new company that required a new logo design and a wide variety of associated image branding materials. The clients brief was quite open to suggestion but wanted the colours red and black. I based my concept on the custom designed four pillars icon that represent the legal profession and solidarity. DS Outlays Finding only dealt with legal firms as their clients, and this design is directed to engage them.

The scope of the image brand “Electric Bikes Brisbane” had to lend itself not only to the logo design itself, but also to it’s various applications – bike, shop and vehicle signage, promotional marketing materials, print and web advertising and more. I have worked over many years with the client to keep their branding in line with their business philosophy and ideas. I have designed a multitude of products including their social media templates, newsletter, posters, print advertising materials, informative postcards and discount vouchers. I’ve also worked closely with their web designer, Techtago Solutions about graphics and supply to complete their online presence.

I create, design, illustrate and animate. I have been a designer for over 20 years, and a creative my whole life. My design knowledge comes from my placement within print houses, photography studios, animation companies and television studios throughout Australia. I have a Bachelor Degree of Visual Arts and an Associate Diploma in Commercial Art, and extensive industry experience that simply can’t be taught.